Brand kit and media
Official PlotLens brand assets for media, partners, and integrations. Download logos, icons, and source files below.
Logo variants
Primary logo with wordmark. Use on websites, apps, and marketing materials.
Logo with tagline
Logo with "Narrative Intelligence" tagline. For marketing, print, and editorial use.
Icon mark
Standalone aperture symbol without wordmark. For favicons, app icons, and compact spaces.
Logo sizes
Colour
The site and the app share one palette: a porcelain ground with ink text, inverted in the dark theme. Sage marks only the primary action.
Sage
Primary action, light theme
Sage, dark theme
Primary action, dark theme
Sage hover
Hover and pressed, light theme
Porcelain
Page ground, light theme
Ink
Text, light theme
Night
Page ground, dark theme
Typography
Headings, body and interface
Atkinson Hyperlegible Next
IDs, code and data
Atkinson Hyperlegible Mono
An author's own words, quoted from a manuscript
Literata
Labels are sentence case and never smaller than 12px.
Usage guidelines
Do
- Use the full-color logo on light backgrounds
- Use the color-on-dark logo (white wordmark) to keep brand color on dark or Sage backgrounds
- Use the white logo when a single flat color is required on dark backgrounds
- Maintain minimum clear space of 1× logo height
- Use provided color values exactly
- Use tagline variants for marketing and print only
Don't
- Stretch, rotate, or skew the logo
- Add drop shadows, outlines, or effects
- Place the logo on busy or low-contrast backgrounds
- Modify the logo colors or gradients
- Use tagline variants in app UI or small spaces
Source files
Copyright and legal
The PlotLens name, logo, and aperture mark are trademarks of PlotLens. All brand assets are provided for editorial and partnership use only. Modification of the logo or its elements is not permitted without written consent.
Download full copyright document (PDF)